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Brilliant Classics

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Dutch classical label. Label Code: LC 9421 / LC 09421 A label with an "affordable price policy" for all its releases: Boxes of the complete works by Bach, Mozart and Beethoven, reissues of historical recordings, new recordings by acclaimed soloists, popular operas, early and Baroque music, minimalist and avant-garde composers. Librettos available at the label website. The label was founded in 1995. Brilliant Classics releases were initially sold exclusively by the retail outlets of Kruidvat, a chain of drugstores in the Netherlands and Belgium. The retail price of each release was very low, encouraging mass consumption in a different business model to the release, distribution and marketing network then prevalent in the classical music world. The success of this venture led to international distribution in other European countries including the UK, where Brilliant Classics releases were sold in the Superdrug chain of stores, and Aldi and Rossmann supermarkets in Germany. In 2007 Brilliant Classics became part of Foreign Media Music (FMG) based in Leeuwarden. In September 2010 the label was sold to a Dutch investment company, Triacta B.V., who performed a 'corporate carve-out' before selling the company in oct 2012 to (owner of ). Berlin Classics is licensing content to Brilliant Classics.