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Hooja

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Swedish music duo founded in 2021 by Joakim Lithner and Markus Mattsby. The duo comes from Gällivare and performs masked under the pseudonyms Hooja and DJ Mårdhund. The name Hooja comes from the Meänkieli language. The lyrics are in Swedish and sung with Tornedalen and Malmfält pronunciation, and are partly based on stereotypes about people from Norrland and Stockholm. Their sunglasses and snowmobile masks have been criticized as images of men from Norrland.